Bring your brand to life

With the clocks going back, it has prompted a reminder for all clients to confirm plans for creating the branded print and gifts for your clients, colleagues, suppliers and community contacts ready for Christmas, welcoming 2020 and preparing for forthcoming events, promotions and launches.

Branded print and merchandise or promotional products have a unique ability to reach out to your prospects and contacts, create ongoing awareness and significantly quantify the performance of your marketing and brand message.

From products that are simple low cost ‘giveaways’ to the luxury and bespoke or fully personalised, your range of choice is huge, which is why there is a specialist team at Gemini Print to help.

Girl Drinking

Are your gifts appreciated?

Although people may think of the modern desks as dominated by computers, an impressive 92% of responders happily used and displayed branded items on their desks. A substantial 44% could identify more than four items in regular use.

Some people describe promotional products as ‘Tactile Marketing’.  Regardless of whether your target audience is silvered, generation x or millennials there are the right products that will be appreciated, used and will drive response.

The statistics (The Promotional Products Association International) are good news for value focussed decision-makers:

  • 88% stated they would remember companies who had given them a promotional product

  • 85% were prompted to do business

  • 80% will recall the main message printed on branded merchandise

Big Gift

Usefulness & relevance

Key findings from the BPMA (British Promotional Merchandise Association highlighted that ‘usefulness’ dominated the ‘qualities that make the perfect promotional gift’.

Other points that people take into account are:

  • Personalisation

  • Unique

  • High quality

  • Long-lasting

The most popular products 2016 – 2019

The choice of items that dominate is perhaps unsurprisingly:

  • Pens

  • Notebooks

  • Mugs

  • Mousemats

  • Coasters

Mugs

Shifts in buyer priorities

Gemini Print Managing Director Steve Cropper and the Promo team reported that the key shifts in focus for buyers for 2019/20 are:-

  • Using the sustainability benefits of paper and paper boards

  • An increased emphasis on quality, durability and targeting relevance

  • Prioritising choices from the Gemini Printsay NO to plastic’ ranges

  • Subtle/clever design that would achieve‘quality retail choice standards’ in comparison to only thinking about a ‘large brand logo.’

  • Understanding the response impact of ‘texture’ and finishing including e.g. silky velveteen ‘soft-touch, rustic sensory jute, and the sophistication of matte finishes

Jute Eco Bag

New trends in branded product ideas during 2019

In addition to the ‘popular classic’ choices, many clients have new favourites such as:-

  • Recycled coffee cups and travel drink-ware

  • Sustainable water bottles and sports bottles

  • Personalised printing and desk accessories

  • Wooden pencils and pens

  • USB chargers

  • Mobile phone accessories

  • Health, sports and wellness products including hand sanitisers, salves and clothing

  • Cotton, linen and jute bags

Various Symbols

Gemini Print Promo colleagues Martin Day and Matt Miller commented “The team works with a huge range of different enquiries  – it is always exciting to receive a brief to be creative and develop something bespoke and original! However, our focus is to consider what the target audience will value and respond to, the target ROI, and how Gemini Print can ensure clients achieve a successful project at every stage”.  The team are always happy to help you consider the best options for your business – contact 01273 086 192 or email promo@gemini-print.co.uk