Here at Gemini Digital we believe colour can sway thinking, change actions and cause reactions…

Colour is an element that can easily be overlooked by companies when looking at their branding. However, it is not something that should be taken lightly. Colour has emotional connections to the sub-conscious, meaning when your clients see your logo and branding they automatically have an idea about what kind of company you are before finding out what you do.

It is important that you give out the right impression by using appropriate colours that relate to your values. For example, Cadbury uses a luxurious purple to promote it’s chocolate. This has connotations towards royalty and high class, making the consumer believe they are in for a quality treat when they buy a Cadbury’s product. When used in the right way, colour can become the staple of a strong brand identity, making your company instantly recognisable above the rest.

Colour and how it is produced on screen and on paper can often be a source of confusion between clients, designers and printers. We have come up with this simple glossary to explain some of the terms used.

Red, Green, Blue – the three colours used to produce full colour images on screen. This is used in all screen and web applications but is not suitable for printing.

CMYK – CMYK refers to the four inks used in colour printing: cyan, magenta, yellow and key black. Also known as four colour process and used in litho and digital printing for colour printing on paper and board.

PANTONE – A set of standard coulours for printing, which is specified by a single number (eg. PANTONE 287u). Used for 1 or 2 colour printing and also in silk screen printing (eg. t-shirt printing).

Colour Meanings – Colour can have a massive impact on your brand and the way people perceive you as a company, whether it be consciously or sub-consciously. It’s vital to understand the connotations of different colours to get the most out of your logo and branding.
Gemini Digital are here to help, if you think your company needs a colour revamp, give us a call on 01273 441832 or email

Here are a few colour examples and their connotations… If you can think of any companies that use these colours to enhance their brand, post them up with a picture!

Red – passion, anger, stop, battle, love
Yellow – joy, intellect, caution, cowardice, youth
Orange – creativity, invigoration, unique, energy
Green – fertility, money, healing, success, growth
Blue – knowledge, tranquility, calm, peace, cool
Purple – royalty, wisdom, spirituality, luxury, imagination