Why is branded merchandise important for your business?

In the fast-changing world of business, having a strong brand is super important. Branded merchandise with your logo or name on it—can really help make your business stand out. As a printing company, we know how powerful branded items can be in today’s tough competition and have helped many clients with this.

 In this blog, we’ll break down why branded merchandise is a smart choice for your business. We’ll show you how this classic marketing trick can make your brand shine and boost your business.

How Branded Marketing Can Be Effective

When it comes to getting your brand noticed, nothing quite hits the mark like a well-thought-out branded marketing strategy.

What is Branded Merchandise?

Branded merchandise or promotional products are items that feature your branding or logo. This could be printed, engraved, embroidered or fitted in a number of ways onto a product. This can help you advertise or promote your company, raising brand awareness. It can help customers or potential customers remember your business and create consistency across your brand and business.

Different Examples of Branded Merchandise

Imagine if a potential client was given a pen from your business. Then that pen is picked up and used 10 times a day over the next three months. That person or people will see your marketing hundreds of times and remember who your business or product is. It prompts them to do something about it. Whether it is to call you to book an appointment or go online to buy a product. When they receive the pen, they may not be ready to buy. However, as soon as they are ready, they have the pen to remind them who you are and how to get in touch. 

This is just one of the many ways that branded merchandise can have a positive effect on your business. There are a couple of different types of branded merchandise that we have personal experience with as a print company and know are effective:

Office Merchandise

Branded office merchandise can really help to create a great, consistent look for your business. This includes branded mouse-mats, stress toys, desk calendars and so much more for your staff to use and have displayed round the office. 

Branded office merchandise really creates that unity among employees and nurtures a collaborative environment, as well as creating a professional look when clients come to visit your premises. 

Promotional products aren’t just good for a way to market your business and maximise exposure, they are also a great way to stand out from your competitors and keep your customers happy.  Who doesn’t love a free gift? Sending some branded merchandise, when a customer or client does business with you is a great way to stand out from the crowd and guarantee customer loyalty. 

Branded merchandise in this instance can be a great way to remind your customers, staff and clients about your values and ethics. When we look at branded merchandise we are reminded of experiences we have with that business. You can keep this memory a favourable one and a frequent one with branded merchandise. 


With so many options on clothing and uniforms, you can also promote your brand through your staff wearing your branded merchandise – hats, hi-vis clothes, facemasks and more all with your logo on, so your staff can represent you in any situation. It has been proven that uniforms and branded merchandise can ease employee stress and drive productivity, so from a business part of view it’s a no-brainer! 

In Need of Branded Merchandise?

For any of the branded merchandise mentioned above (and more), Gemini have you covered! We are a full-service printing company that’s dedicated to our range of clients and boosting their businesses. To see more on what Gemini can do for you and your business, visit this page on branded merchandise. Alternatively, for any other queries, get in touch through our contact page!

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